Q4 2023 Performance of Top Virtual Pet iOS Apps in the UK

As the fourth quarter of 2023 comes to a close, we at Sensor Tower have taken a close look at the performance of the top five virtual pet applications on the iOS platform in the United Kingdom. The fascination with virtual companions continues, and the numbers reveal intriguing trends for these digital critters.

My Talking Tom, published by Outfit7 Limited, showed a significant increase in downloads, peaking at 6.9M in the last week of December, a substantial rise from 3.8M at the start of the quarter. The app's revenue also saw a notable high of $254K mid-November, with weekly active users reaching nearly 100K by the end of December.

The sequel, My Talking Tom 2, also enjoyed an upward trend in downloads, reaching 4.9M in the festive week, while its revenue experienced a slight dip to $120K in the same period. Weekly active users for the app saw a consistent performance, ending the quarter with over 50K engaged users.

Ferrero Trading Lux S.A.'s Applaydu family games maintained a steady download rate, with figures hovering around 2.5K-3.4K throughout the quarter. With no revenue reported, the focus remained on the app's downloads and weekly active users, which saw a slight decrease to 7.6K by the quarter's end.

Dramaton LTD's Bruno - My Super Slime Pet, despite having no revenue, showed an impressive spike in downloads during the holiday season, jumping to 3.5M. The weekly active users for Bruno mirrored this trend, rising to nearly 15K in the last week of December.

Lastly, My Talking Angela 2, another creation from Outfit7 Limited, saw its downloads almost double from 1.6M to 3.9M by the end of Q4. The app's revenue peaked at $202K in the last week of the quarter, and the weekly active users experienced growth, reaching over 37K.

For more in-depth insights into the virtual pet category and other app performance metrics, Sensor Tower's comprehensive data offers valuable analysis for developers and marketers alike.